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Case · Branding, Merchandise & Web

Møllesøe Gruppen ApS

A brand that holds up on site, on the vans, on merchandise and online.

Møllesøe Gruppen site banner
Discipline
Brand Identity · Merchandise · Web Design
Tools
Illustrator · Photoshop · Figma
Year
2025
Challenge

Competent — but interchangeable.

A Danish construction company with solid masonry and carpentry craft already had its own logo, but the rest of the brand felt underdeveloped. Online they looked like any other trade business — competent, but interchangeable.

They needed branding, merchandising and a website that matched the quality of their work and spoke clearly to both private and professional clients.

Møllesøe Gruppen business cards
Møllesøe Gruppen business card detail
Approach

Built on what already worked.

Developed the brand identity out from the existing logo — refining the colour system, typography and visual language — then designed branded merchandise and a website that communicates services, trust and craftsmanship without shouting.

The site is structured for both private clients and B2B, with clear paths to contact and project enquiry.

Møllesøe Gruppen branded merchandise
Møllesøe Gruppen craftsman on site
Møllesøe Gruppen team reviewing drawings
Møllesøe Gruppen team in branded workwear
Møllesøe Gruppen construction site banner
Outcome

A confident, approachable brand that reads as trustworthy on site, on vans, on merchandise and online — plus a website the team can send clients to with pride.

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